Organizations tend to focus marketing resources into specific areas of the market, tailored for specific consumers who desire specific products. Segmenting a market has the intention of aggregating prospective buyers into three distinct groups who possess common needs and respond similarly to a marketing action (Tarver,2021). To find differences in the overall segment while simultaneously grouping similarities calls for homogeneity, distinction and reactive groups to be created. An organization would investigate the common needs of a segment, the uniqueness from other groups or similar responses to market changes.